Growth Strategy, Revenue Systems & Digital Transformation
Senior-level growth work across enterprise marketing, acquisition strategy, ABM infrastructure, lifecycle marketing, digital transformation, stakeholder engagement, and revenue-focused growth systems.
Kryterion
I led enterprise growth marketing initiatives focused on pipeline acceleration, account-based marketing, AI-driven targeting, and revenue-focused demand generation.
I directed the implementation and operational rollout of 6Sense, enabling advanced account intelligence, predictive targeting, sales alignment, and enterprise engagement optimization.
The work included campaign architecture, stakeholder alignment, demand generation strategy, attribution optimization, and executive thought leadership initiatives.
6Sense ABM Rollout
I led the implementation of 6Sense as a predictive intelligence platform designed to improve lead generation, account prioritization, and enterprise targeting capabilities.
I spearheaded strategic planning, cross-functional coordination, stakeholder alignment, operational rollout, and team training to support a more mature enterprise ABM operating model.
Claremont Lincoln University
I led large-scale digital growth initiatives during a major institutional expansion phase, overseeing acquisition strategy, lifecycle automation, CRM optimization, and performance marketing execution.
I managed more than $1M in annual digital advertising spend while scaling acquisition systems across multiple graduate programs through paid media, email marketing, retargeting, analytics, and conversion optimization.
Marketing Team of the Year
I was part of a high-performing marketing team that helped position Claremont Lincoln University for rapid national growth.
Within one year, our work expanded student interest by 651%, increased the student population by 471%, launched multiple degree programs, supported displaced students from closed institutions, and accelerated audience growth across digital channels.
Sahaba Initiative
I led multi-channel growth and capital fundraising initiatives that secured more than $500K in expansion funding supporting new operational facilities and long-term infrastructure.
I directed campaign architecture, stakeholder communications, lifecycle engagement strategy, paid digital outreach, executive storytelling, and fundraising operations.
The work supported organizational scaling, operational expansion, and long-term community growth initiatives.
ACUE
I recruited and led the organization’s digital marketing team while executing a sophisticated growth strategy focused on enterprise lead generation, audience expansion, and market positioning.
The work leveraged market intelligence, digital acquisition systems, campaign optimization, and integrated communications strategies across B2B and B2C audiences.
Community Connect
I led marketing and growth strategy focused on visibility, partnerships, stakeholder engagement, and revenue development initiatives.
The work strengthened organizational positioning, expanded outreach efforts, and supported new opportunities for grants, sponsorships, and strategic partnerships.
Political Fundraising
I led targeted fundraising strategy for political campaigns through curated donor events, stakeholder outreach systems, and high-touch fundraising experiences.
The work focused on relationship-driven fundraising, donor cultivation, executive engagement, and revenue-focused campaign strategy.
